We live in a complex, constantly changing world in which product and service development is a cooperative process between many different disciplines, such as concept developers, creative directors, trend forecasters, designers, technicians, marketing and social media experts and event managers; a team of creative professionals.
The cooperation between creative professionals requires from all individuals a full interest and knowledge of different disciplines. A broad view on what’s going on in the world, on a visual and non-visual level, now and in the near future, is essential so the tangible and imtangible products and solutions they develop together will perfectly match future societal needs.
The tragic fact that 10 – 40 % of all produced fashion and cosmetics is never sold and goes straight to the equally tragic waste grounds, underlines that something has gone dramatically wrong in the development process.There is either no need for the developed (beauty full) products, or creative professionals lack responsibility when it comes to over-production and finding solutions for societal problems, or both.
A forecast that oversees the big picture
The broadened playing field, with serious responsibilities, where creative professionals operate together, creates the need for a trend forecasting that gives insights in what is going on in the society now, on a visual and non-visual level, and where we are heading to in the future. A trend forecasting that oversees the big picture and links the different disciplines and in doing so guide multi-disciplined creative professionals to develop beauty and fashion products that match future consumer needs (so not produced to be waste) and that actively respond to societal problems.
This approach is a future trend on it’s own.