RE LOVE FASHION
RE LOVE FASHION
powered by The Lady in Blu
The fashion industry is polluter number 2 in the world,
we use four times as much cloth in weight as a couple of years ago.. The fashion industrie is under enormous pressure and fashion is getting a black flavour. Sustainable production becomes the norm. At the same time it becomes clear that producing and consuming less new clothes is the most effective way to reduce the pollution of the fashion industry.
RE LOVE FASHION
promotes, stimulates and activates less consumption of new cloth with joy full solutions;
RE-Use Fashion, Re-Touch Fashion, Re-Style Fashion, Re-Peat Fashion en Re-Pair Fashion.
Joy full
RE LOVE FASHION brings positive solutions to reduce the consumption of new cloth.
Drive
Creativity, vision and a passion for fashion
Activities concrete
- RE LOVE FASHION concepts (vision and content)
- RE LOVE FASHION concepts and collections (fashion and styling)
- Side Activities: Presentations and the participation in events and actions that promote RE LOVE FASHION
RE LOVE FASHION concepts
RE LOVE FASHION creates RE LOVE FASHION concepts for labels, shops, the media, editorials for magazines, social media campagnes, musea and events.
RE LOVE FASHION collections
RE LOVE FASHION communicates a fashion message and gives shape to the message with thematic fashion collections. The collections are the base of the concepts for magazines, shops, labels, social media campagnes, events and musea.
Goal
To promote, stimulate and activate less production and consumption of new cloth to consumers and companies.
Joy full
RE LOVE FASHION brings positive solutions to reduce the consumption of new cloth. The tone of voice is positive, never compelling.
All projects of RE LOVE FASHION meet the following requirements
- promotes, stimulates and or activates RE LOVE FASHION concepts
- have as starting point high value creative concepts
- fashion plays a leading role
The fashion industry is polluter number 2 in the world,
we use four times as much cloth in weight as a couple of years ago. 10 – 40 % from all produced cloth is never ever sold and goos straight to the already dramatical big waste dumps. The fashion industrie is under enormous pressure and fashion is getting a black flavour. At the same time it becomes clear that producing and consuming less new clothes is the most effective way to reduce the pollution of the fashion industry.
The labels are stimulating sustainable production,
but for them it is difficult to stimulate less consumption of new clothes because of their economic interest. Therefore it is up to other people in and around the fashion industry to stimulate less consumption of new clothes.
It’s not the clothing brands, but other forces in the fashion industry,
like stylists, influencers, magazines, trend forecasters and government institutions; they are the ones who can, and have to, use their position and specific qualities to promote less consumption of new cloth through making less consumption attractive and socially accepted. At the same time, promoting less consumption of new clothes can give more purpose to businesses, something that will become essential in the future purpose economy. Only together we can stimulate and activate a new, more healthy economy.
Trend forecaster The Lady in Blu
realised she has a unique profile; no direct economical interest in the sales of new cloth, a socialite with a passion for fashion, vintage clothes and styling, someone who creates creative concepts, with world wide experience as a speaker. She feels obligated to promote, stimulate and activate less consumption of new cloth with joy full alternatives and initiated RE LOVE FASHION.
RE LOVE FASHION
It is time to bring back love in the fashion industry. We almost forgot what is so nice about fashion. Fashion is about beauty. Fashion is joy. Fashion is the golden border of life that makes every day more beautiful. We can find back the joy through disconnecting the link between fashion and buying new cloth with positive solutions Re-Use Fashion, Re-Touch Fashion, Re-Style Fashion, Re-pair Fashion, Re-Peat Fashion. “The limitation” of buying less new cloth is a guilt-free inspiration source that brings a new fresh and unique look.
